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It is not mere hyperbole to suggest that the father and two sons of the Grah family behind Dr Denim are completely consumed and obsessed by denim. Their creed is simple, but powerful. Create exquisitely constructed jeans at a reasonable price point. The Swedish father and son team say

'Astronauts know space, mechanics know cars and we know jeans. We leave nothing to chance. We've twisted and turned every single atom of our jeans to perfection. The results are visible in stores all around the word...jeans are our life, and Dr Denim is our story'.

Tomorrows Laundry currently stocks several washes of the classic 'snap' style denim as well as the Donk Chino and Ormond True Vintage. Check them out now through the tabs under Dr Denim on the left hand menu.